Insights
Ideas from the people who teach this
Short, practical writing drawn from the work itself — on guiding someone through a decision that matters, and on getting better at it. New pieces as our programs grow.
September 30, 2026 · 2 min read
Tomorrow, There’s No Script.
Tomorrow, There’s No Script. Tomorrow, Sell My AI goes live. For the last few days, I’ve talked about the customer. How much they may already know before they ever meet us. How quickly a conversation can change.
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