Pricing
Every path. One standard.
Programs and their certification examinations are one-time purchases, sold separately by design: learn the method first, then sit the assessment when you can demonstrate it. Practice in Play is by subscription. Teams and organizations are arranged with us directly.
Learn
Programs
Where the method is learned. Each program is a one-time purchase with its own access window, stated before you pay.
Course
Selling Understood Foundations — The complete philosophy and customer-conversation framework
A customer-centered sales course that develops professionals’ ability to build trust, uncover needs, interpret buyer behavior, communicate relevant value, and guide confident decisions without pressure.
- 42-day access window
- Full curriculum
- Video & written lessons
- Progress tracking
Play
The Arcade membership
A recurring membership. It renews each period until you cancel, and includes an allowance of credits spent on the Arcade games you play.
Arcade membership
Practice, by the month.
An allowance of credits each month, spent on whatever you play — a short drill costs fewer than a long scored conversation. The membership is the way into the Arcade; its games are not sold one at a time. Our flagship games are separate, each with its own subscription and its own page.
Arcade Starter
$5.99/ mo
55 credits
Arcade Basic
$9.99/ mo
100 credits
Arcade Plus
$19.99/ mo
210 credits
Flagships
One game, its own subscription
Each Flagship is a larger standalone game with its own recurring subscription. It is not part of the Arcade membership, and it uses no credits.
Flagship
Guide’s Compass: Relate Edition
$25 / month
Read the room. Build trust. Earn the right to guide.
Prove
Certification examinations
Where the method is demonstrated. The examination is a separate one-time purchase, made when you are ready to sit it rather than when you have finished reading. Passing it is what earns the credential.
Examination
Selling Understood Level 1 - Customer Guide Fundamentals Final Test
The Level 1 Final AI Foundations Test is a realistic customer conversation designed to evaluate how well you apply the Selling Understood fundamentals in practice. You will interact with an AI customer in a scenario based on your selected industry and lead the conversation from the opening through an appropriate next step. The customer may be uncertain, guarded, skeptical, emotional, or hesitant, and will not reveal everything right away. Your goal is to understand what matters, recognize important signals, build trust, and guide with clarity, without pressure, manipulation, or relying on a script.
- 3 attempts included
- An access code tied to your account
- Pass / fail result
- Verifiable digital certificate
- Public registry listing
Teams · Enterprise
For teams and organizations
A team leader can pay for a member's program or examination at the prices listed above. Setting up a team, and rolling out across an organization, are arranged with us directly.
Teams
One method across your team
Seats assigned to people, progress visible to a team leader, and access handled centrally.
Programs and examinations at the prices above.
Enterprise
Organization-wide rollout
Rollout, administration and reporting at scale, including reviewing examples against your compliance standards.
Arranged for your organization.
How billing works
- Programs and examinations are one-time purchases, each bought separately.
- The Arcade membership and each Flagship renew until you cancel. Cancelling stops the next renewal; access runs to the end of the period you have paid for.
- Anything marked “Coming soon” shows its price when it opens and cannot be bought yet.
Payments processed securely via Stripe. Refunds per our policy.