Legal

Privacy Policy

Effective and last updated: October 6, 2026

Selling Understood offers a private professional development training and certification program. This policy explains what personal information we collect, why, who we share it with, how long we keep it, and the rights you have. California residents will find the notices California law requires in Notice to California residents.

1. Who we are and what this covers

Selling Understood is operated by Walter Sally. “Selling Understood,” “we” and “us” mean Selling Understood by Walter Sally, the business responsible for your personal information. This policy covers sellingunderstood.com, its member hub, courses, assessments, games and related emails. It covers information about visitors, learners, customers, email subscribers, and people enrolled by an organization. When an organization enrolls you, it may also have its own policy about how it uses the reports we give it.

2. Information we collect

Information you give us

Account details: your name, email address, industry, and optionally your company, country and profile photo.
Purchases: what you bought and when. Card payments are entered on Stripe's pages and we never receive your full card number.
Your work in the program: answers, written responses, reflections, homework, test attempts, reviews and survey responses.
Messages you send to the AI coach and to our support team.
Your email address if you subscribe to our updates or join a waitlist or challenge.

Information collected automatically

A random visitor identifier stored in a first-party cookie and in your browser's storage. It is not linked to your identity until you sign in.
Pages you visit, the site that referred you, campaign codes in the link you followed, time the page was visible, how far you scrolled, and counts of clicks, key presses and touches. We never record what you type, where you click, or the contents of form fields.
Browser type, language, time zone, screen size and device category.
For signed-in sessions and protected course or game content, the IP address, browser and time of the request, so we can stop account sharing and investigate misuse. Page-view records do not contain your IP address.
Course and test content shown to you carries a visible or hidden watermark code linked to your account and session, so that leaked material can be traced to the account it came from.

Information from others

Stripe tells us whether a payment succeeded, was refunded or was disputed.
An employer or organization that enrolls you gives us your name and email address and tells us what access it purchased for you.

3. How we use information

To create your account, deliver the courses, tests and games you have access to, and expire access when it ends.
To score assessments, issue Certificates of Completion and certifications, and let others verify a certificate you share.
To provide AI coaching and homework suited to how you learn.
To process payments, refunds and offers, and to keep accounting records.
To send service emails, such as sign-in details, receipts and access reminders, and marketing emails if you opted in.
To understand how the site is used and improve our courses and pages.
To keep the platform secure, detect automated traffic, prevent fraud and account sharing, trace leaked course or test content, and enforce our terms.
To comply with law and respond to lawful requests.

We do not use your information for advertising on other websites, and we do not build profiles of you across other companies' sites or apps.

4. AI features

Parts of the program use artificial intelligence: the AI coach, AI-generated homework, AI-scored practice assessments, and tools that help us write course material. When you use these features, the text needed for that feature is sent to an AI model provider acting as our service provider. Today those providers are Google and OpenAI, reached directly or through Lovable's AI gateway. That text can include your messages, your answers, and a summary of your progress and coaching preferences. We do not send your password or payment details.

The AI coach keeps a structured record of what helps you learn, such as preferred pacing and explanation depth. It is tied to your account only. You can turn the coach off or turn off behavior-based personalization in your coach preferences, and you can ask us to delete your coaching history.

AI helps score some assessments. If you believe a result is wrong, email questions@sellingunderstood.com with the course or test and the date you took it, and a person will review it.

5. Cookies and similar technologies

We use only first-party cookies and browser storage. We do not use advertising cookies.

su_vid — a random visitor identifier, kept for up to 400 days, used for site analytics, measuring campaigns, and detecting automated traffic.
Sign-in session — keeps you signed in. It is removed when you sign out.
Tab session and small preferences — groups the pages you view in one visit and remembers small choices, such as an offer you scanned before signing in.

Some lessons embed videos from YouTube or Vimeo. When you play one, that provider may set its own cookies under its own privacy policy. You can block or delete cookies in your browser settings. The site still works, but you will be counted as a new visitor and will need to sign in again.

Do Not Track and Global Privacy Control. We do not track you across other websites, so our site works the same way whether or not your browser sends a Do Not Track signal. We treat a Global Privacy Control signal as a valid request to opt out of the sale or sharing of your personal information. Because we do not sell or share personal information, nothing further changes when we receive one.

6. Who we disclose information to

We disclose personal information only to the following:

Service providers that act on our instructions and may not use your information for their own purposes. These include Supabase (database, authentication and file storage), Stripe (payments), Resend (email delivery), Lovable (application hosting and its AI and email gateways), Google and OpenAI (AI processing), and our website hosting and content delivery providers.
Your organization. If an employer or organization enrolled you or you joined its team, its team leaders and administrators can see your progress, results, reflections and sign-offs for that team.
Certificate verification. Anyone with a certificate ID can confirm the holder's name, the course or test, the issue date and whether it is still valid. Nothing else is shown.
Public reviews. A review or testimonial is published only if you agree to it, under the name you choose.
Legal and safety. When required by law, to protect rights and safety, or as part of a merger, acquisition or sale of assets, subject to this policy.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We have not done either in the past 12 months.

7. How long we keep information

We keep information only as long as we need it for the purposes above. When you delete your account, we delete or de-identify your information except what we must keep for the periods below.

Account, purchase and enrollment records: While your account is open, then as long as tax, accounting and dispute rules require, generally up to seven years after it closes.
Course progress, test results and certificates: While your account is open. A certificate's public verification record is kept while the certificate is valid so employers can confirm it, unless you ask us to delete it.
AI coach conversations and coaching memory: While your account is open, or until you ask us to delete them.
Page-view and visitor records: Up to 400 days, then deleted automatically.
Session, content-protection and watermark logs, including IP addresses: While your account is open and for as long as needed to investigate suspected sharing or misuse. Signed-in session records are deleted with your account.
Records of privacy requests and our responses: 24 months, as California regulations require.
Email subscription records: Until you unsubscribe, then a suppression record so we do not email you again.

8. Your choices

Marketing email: every message has an unsubscribe link. Service emails about your account and purchases continue while your account is open.
AI coaching: turn the coach or behavior-based personalization off in your coach preferences.
Cookies: block or clear them in your browser.
Access, correction, export or deletion: email WalterSally@sellingunderstood.com from the address on your account. These options are open to everyone, wherever you live.

9. Notice to California residents

This section applies to California residents and supplements the rest of this policy. It is our notice under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA), the California Online Privacy Protection Act, and California Civil Code section 1798.83.

Personal information we collected in the past 12 months

The categories below are the ones the CCPA defines. For each, we list examples, where it came from, why we collect it, and who we disclosed it to for a business purpose. We sold or shared none of them.

Identifiers

Examples: Name, email address, account ID, a random browser identifier, content watermark codes, and the IP address of signed-in sessions and protected content requests.
Sources: You, your browser, and an organization that enrolls you.
Why we collect it: Creating and securing your account, delivering courses and tests, sending service emails, preventing account sharing and fraud.
Disclosed to: Hosting, database, email, payment and AI service providers; your team leader if an organization enrolled you.

Customer records

Examples: Name, email, company, country, and billing details handled by our payment processor.
Sources: You and our payment processor.
Why we collect it: Purchases, receipts, refunds, account administration, customer support.
Disclosed to: Payment, hosting and email service providers.

Commercial information

Examples: Courses, tests, memberships, credit packs and offers you purchased, claimed or redeemed, and their access dates.
Sources: You, our payment processor, and an organization that enrolls you.
Why we collect it: Granting and expiring access, accounting, refunds, reporting.
Disclosed to: Payment and hosting service providers; your organization for access it purchased.

Internet or other electronic network activity

Examples: Pages viewed, time on page, scroll depth, counts of clicks, key presses and touches, browser type, language, time zone, screen size, referring site, and campaign codes in the link you followed.
Sources: Your browser, through our own first-party code.
Why we collect it: Understanding how the site is used, measuring which pages and campaigns work, telling people from automated traffic, and protecting accounts.
Disclosed to: Hosting and database service providers only.

Professional or employment-related information

Examples: Company, industry, and organization or team membership.
Sources: You, or the organization that enrolled you.
Why we collect it: Placing you on the right track, team administration, organization reporting.
Disclosed to: Hosting service providers; your team leader or organization administrator.

Education information

Examples: Course progress, answers and written responses, test attempts and results, reflections, homework, certificates and their status. This is not information from an educational institution covered by FERPA.
Sources: You, through your use of the platform.
Why we collect it: Delivering and scoring training and assessments, issuing and verifying certificates, coaching, improving course content.
Disclosed to: Hosting and AI service providers; your team leader for a team you belong to; anyone you give a certificate ID to, for verification.

Inferences

Examples: A coaching style that suits you, the skills a homework assignment should practice, and whether a browser session looks automated.
Sources: Derived by us, partly with AI, from your activity on the platform.
Why we collect it: Personalizing coaching and homework, and protecting the platform from abuse.
Disclosed to: Hosting and AI service providers.

Audio, electronic, visual or similar information

Examples: A profile photo, if you upload one, and messages you exchange with the AI coach.
Sources: You.
Why we collect it: Displaying your profile and providing coaching.
Disclosed to: Hosting and AI service providers.

Sensitive personal information

Examples: Your account login together with your password. Passwords are stored only in hashed form. We never receive your full card number.
Sources: You.
Why we collect it: Signing you in and keeping your account secure. Nothing else.
Disclosed to: Our authentication service provider.

We do not collect biometric information, precise geolocation, government identification numbers, financial account numbers, health information, or the contents of your private email or text messages.

Sale, sharing and sensitive personal information

We do not sell or share personal information, and we have no actual knowledge of selling or sharing the personal information of anyone under 16. We use sensitive personal information only to provide the services you request and keep your account secure, which are uses the CCPA permits without a right to limit. For that reason we do not display a “Do Not Sell or Share” or “Limit the Use of My Sensitive Personal Information” link.

Your California rights

Right to know and access. Ask what personal information we collected about you, its sources, why we collected it, who we disclosed it to, and for a copy of the specific pieces.
Right to delete. Ask us to delete personal information we collected from you, subject to legal exceptions such as completing a transaction, security, or records we must keep.
Right to correct. Ask us to correct inaccurate personal information.
Right to portability. Receive your information in a commonly used, machine-readable format.
Right to opt out of sale or sharing. We do not sell or share, but you may still send a request or a Global Privacy Control signal and we will honor it.
Right to limit use of sensitive personal information. We use it only for permitted purposes, as described above.
Right to non-discrimination. We will not deny you service, charge you a different price, or give you a different quality of service for exercising these rights.

How to make a request

Email WalterSally@sellingunderstood.com with the subject “California privacy request” and tell us which right you are exercising. We operate online and have a direct relationship with our customers, so email is our request method.

Verification. We will confirm your identity by matching the email address on your account, and may ask for details only the account holder would know. We use what you give us only to verify the request.
Authorized agents. An agent may make a request for you with your signed permission. We may ask you to verify your identity directly and confirm you gave that permission.
Timing. We confirm receipt within 10 business days and respond within 45 calendar days. If we need up to 45 more days, we will tell you why.
Cost. Requests are free. You may make a request to know up to twice in 12 months.
If we decline. We will explain why. You may reply to ask us to reconsider.

Financial incentives

We sometimes offer something of value in connection with personal information: bonus Arcade credits when you create an account, discounts or saved offers you claim to your account, early access when you join a waitlist, and free course access through our review program in exchange for honest reviews. The material terms of each offer are shown when you accept it. Taking part is voluntary, and you may withdraw at any time by emailing us. The personal information involved is your name, email address, account activity tied to the offer and, for reviews, what you choose to write. We value that information at no more than the value of the offer itself, based on our reasonable estimate of the cost of the offer to us.

“Shine the Light”

We do not disclose personal information to third parties for their own direct marketing purposes. California Civil Code section 1798.83 lets California residents request information about such disclosures. Email us if you have a question.

10. Security

We use encryption in transit, hashed passwords, row-level access controls so each learner can reach only their own records, and restricted administrative access. No system is perfectly secure. If we learn of a breach that affects you, we will notify you as the law requires.

11. Children and minors

The program is a professional training program for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, email us and we will delete it.

If you are under 18 and a registered user, you may ask us to remove content you posted, such as a review, under California Business and Professions Code section 22581. Removal may not erase every copy, for example where someone else has republished it.

12. Changes and contact

We review this policy at least once a year. When we change it, we update the date at the top, and we will notify account holders by email of any material change before it takes effect.

Selling Understood by Walter Sally. Privacy questions and requests: WalterSally@sellingunderstood.com. Questions about an AI-scored result: questions@sellingunderstood.com. Our Terms of Service also apply to your use of the program.