Considered answers.

Relate, Reveal, Read, and Resolve — the Selling Understood method, in the order a customer conversation actually happens. Relate is earning the right to engage, Reveal is uncovering what matters before recommending, Read is understanding the customer's state before responding, and Resolve is guiding the decision without pressure. Foundations teaches all four across 14 sections.

No. The method is taught for any customer-facing professional guiding someone through a decision that matters — advisors, account executives, customer success, service and trades, founders selling their own work. It is also taught for every channel: in person, phone, video, email, live chat, and social. The founder's background is in restaurants and jewelry, but that is where the method came from, not where it applies.

Foundations teaches the universal method rather than a single industry. Applying it inside a particular industry, risk profile, or compliance framework is a later program. Every section also states what it does not cover, so nothing is implied by omission.

It should not. Selling Understood teaches communication discipline and does not authorize anyone to operate outside their role, license, company policy, or legal obligations. In regulated industries, compliance standards come first, and examples can be reviewed for alignment before the training reaches your teams.

It is the first one, and the prerequisite for what follows. The next program, Selling Understood Level 2: Customer Guide Field Training, launches in February, with further programs for diagnosing customer blockers, industry specialization, and manager and trainer certification ahead of that. We do not publish dates until they exist.

Every course states its own access window on its checkout page before you pay, and that window starts at purchase — the standard default is 10 days. Access duration is set per course and may be extended at the discretion of administrators.

The certification is meant to mark genuine achievement. By selling the test independently, we ensure candidates only sit it when they are ready.

The default passing standard is 80%. The standard may be adjusted by administrators per cohort, but is always disclosed before purchase.

Yes. Not passing means guidance and another attempt, not the end of the road. Each access code carries a set number of attempts, and a failed attempt hands the code back with a fresh clock rather than spending it. Once the attempts on a code are used, a new one is needed. Some assessments also hold a short waiting period between attempts, which is shown to you when it applies.

Part of how the credential is earned: a live conversation with an AI customer who does not follow your script. It is there because a multiple-choice test cannot show whether you can hold a real customer conversation under conditions you did not choose. The customer you face is drawn from a bank of personas at the start of the session, so who turns up — and how they behave — is not something you can rehearse for.

Yes. An AI coach runs alongside the training, on your dashboard and inside every section. It teaches and it remembers where you are in the program — it does not grade you, and it will not hand you answers to anything you are being assessed on. Coaching stays out of the way during a protected assessment.

Yes. Teams and organizations can be managed together, with seats assigned to people, progress visible to a team leader, and access handled centrally rather than person by person. Enterprise arrangements — including reviewing examples against your compliance standards before rollout — are handled directly.

Certificates issued today do not carry an expiration date, and they verify as valid indefinitely. The credential and the public registry both support an expiry — if one is ever set, the date appears on the verification page, and an expired certificate still verifies as genuine, simply as expired rather than current.

Each certificate is issued a unique ID. Anyone may visit our public verification page to confirm authenticity. The registry shows the holder's name, the program, the issue and expiration dates, and whether the credential is currently valid. It does not publish scores.

All payments are processed by Stripe. We do not store card information. Course and test access are granted only after Stripe confirms payment via secure webhook.