Arcade
Value Builder
Find. Frame. Create value.
Turn customer priorities into meaningful value by identifying what matters, connecting the right benefits, and framing solutions around the customer.
Value4 minintro
4 credits a play, from the membership's allowance.
Arcade games are not sold one at a time. The Arcade membership is the way in, and it opens every game in the library.
How to play
Start with what you know about the customer. Review their priorities, concerns, situation, and available solution details. Then decide which elements should become part of the value conversation. Connect features to meaningful customer outcomes. Avoid adding information simply because it sounds impressive. A strong answer should make the solution more relevant to this customer — not merely make the presentation longer. As the challenge becomes more difficult, you may need to decide: - which benefits matter most, - what should be left out, - how different benefits should be framed, - and which customer priority should lead the conversation. Build value around the person, not around the product.
The rest of Play
One game in a growing library.
The Arcade is a library of short games, each training a part of the method. The membership opens all of them.